Missouri Loves Company 1

In 2013, 30 Days Scooter Gang, a St. Louis based scooter club was in the midst of planning for the first of what would be many rallies. The rally event provides a chance for scooterists both local and from afar to gather in St. Louis, and attend activities and curated rides.

The theme for this first rally was a play on the phrase "Misery loves company." The logo which was incorporated into posters, flyers, stickers, t-shirts and patches featured the shape of the state of Missouri as a prominent background element. The colors red, blue and yellow were chosen as a callback to the flag of St. Louis. The concept of the scooter represented by two vespa side panels and "wings" of side-view mirrors bring to mind the classic tattoo design of the winged heart. A flourishing script contained in a ribbon for the title of the rally was chosen to expand further upon the classic tattoo theme.